Tech question, “What is CRM’s future look?” My answer to that is CRM is here to stay. I see it as being a key part of the service industry for many years to come. In the next 10 years it is very likely that mobile apps will be the norm and in the coming decade it is very possible that e commerce will be the way of doing business.
In order to get a full understanding of what CRM is really all about: I often like to compare it to a marriage or relationship. Most marriages or long relationships have ups and downs but usually after the bad years they make a great marriage comeback. The analogy can also be used when talking about CRM and its future. As the software program increases in capability and popularity so too will its capabilities to help companies predict the behavior of their customers and react quickly to those behaviors.
This is where CRM gets started on its mission to predict customer behavior: One of the primary goals is to provide businesses with a greater opportunity to understand their customers and react more quickly to their needs. That is one of the biggest trends in A.I. Today. We will continue to evolve these tools as we leverage them in our contact management, sales management and opportunity management markets.
Another area is what does a. crm reporting technologies and A.I. allow companies to do?
Well, let’s say your company has an online store that sells products. What is the ability of your CRM software program to tell your employees and your sales team which products they should be selling and which ones they should not be selling? There are some CRM software programs out there that can do this today but how well do they compete against the sales force automation systems that are being developed today?
These are just a few of the topics we will touch on in the rest of this series of articles: We hope you found this series of articles helpful in understanding what a CRM analyzing technology question is. We also hope it gave you a better idea of the direction CRM technology is going and the challenges it will face in the next few years as it grows and adapts to change in the consumer market place. In part 2 of this series, we will discuss why demand is the driving force behind A.I. systems today.
Did sales not meet forecasts?
What customers are at risk of leaving? Which CRM technology is falling behind in terms of capability and impact? The answer to these and many more questions remains to be seen but for now let’s enjoy discussing CRM technology!
