What’s the ratio of total tech issues to total new business in the last year? Well, it was an increase of over 15%, which would make sense because people are spending more time on their computers. If your business is using technology to serve customers then you must consider these trends and consider them when planning for your website. If you are a small business owner on the internet then you are going to be very frustrated with this increase in client traffic but if you plan carefully you can minimize the impact and increase profits.
So firstly, what are the causes of customer dissatisfaction with the technology today? Well many companies don’t take into consideration what their potential future customers will need and want and that creates a gap between the customer and the company. A gap means that they are less likely to return and also that they might not get all of the features that they were looking for. This might cause customers to lose confidence in the business but if you focus on these potential tech issues and potential problems and incorporate them in your website design and development, you will be able to minimize the impact and increase profits.
Another issue that affects businesses is that customers expect too much from a website. It becomes difficult for a business to communicate and interact with customers as they assume that the website is automatically doing everything for them. Customers also become frustrated when a business is taking a long time to provide answers to simple questions and they start losing confidence in the company. The key here is that you must focus on the basics and build a site that does not require much additional information and is easy to use. If you do this your customers will not have to spend too much time on the website as all they have to do is visit a quick index or search engine and the answers will be there.
